How to Sell to Customers in the SMB and Non Profit world

How to Sell to Customers

Welcome to the wonderful world of the sales profession and trust me it’s a profession and not just a job. It is a world of constant change, learning and new ways to sell your product or service. SMB and non-profits usually have sales people that need to have a more formal approach to selling. Not every company has a real SALES COACH or on-going training on premise to help. Here are 8 ways to improve your sales efforts:

1        Network

People do business with people they know and trust. It’s that simple. Meet new people and look for ways that you can help them.

Be a niche Player 

Be an expert in specific area or use your greatest strength in helping others

Pricing

Price is what you pay and value is what you get. Sell value

What’s In It For Them

Answer the questions Why would someone purchase or need your product or service?

What will they gain?

Be Authentic

People like doing people with those that love their job and are honestly interested in their customers.  People buy from people and from those they like.

Reat your Customers like you want to be Treated

This is very important in my world. Put yourself in your customer’s shoes. Treat your customers like you would want to be treated. See the world from their eyes.

Market better

There are many different solutions to marketing and some work better than others. Try different methods and ensure that your doing various cross channel and multi-channel campaigns.

CRM can be your Friend

The Palm Pilot PDA from 1994 was replaced with better customer relationship manager (CRM) tools. If you want to give someone a call and can’t remember what you spoke about last time, a CRM tool is invaluable.