Strategic Technology – Unified Communications – The Importance of Presence

Strategic Technology – Unified Communications – The Importance of Presence

Unified Communications increases the speed of interaction between co-workers and customers by bringing together voice, messaging and video. It’s only been the last few years that organizations have started to see the real benefits and the promises it delivers.

Unified Communications brings together fixed and mobile telephony, email, fax, instant messaging and conferencing into a single unified workspace.

All vendors offer a version of Unified Communications in their platforms today and there have been many improvements over the past few years. Some systems wil inter-operate with older TDM systems and newer IP based systems. Regardless of what technology you have there is an application available for it.

It’s transparent and integrated and its technology is stable and mature. One problem it doesn’t solve is getting the right message to the right person at the right time so that they can respond immediately. That’s where the key feature of Unified Communication, “presence” comes into play.

Presence lets users know who is reachable, where and by what method. Users can see who on their buddy list is online, available, busy, in a meeting, or reachable only by cellphone while travelling.

So now we can communicate in an intelligent manner and in the moment.

The biggest benefit of presence is the ability to Instant Message a colleague, and has a quick chat session that can escalate to a telephone call if required. These messages allow teams and groups of people to eliminate telephone tag and voice mail and are able to communicate in real time and in an effective manner.

The collaboration of voice, video and messaging can be managed effectively by the use of the presence feature. The faster organizations can implement these tools the faster they can communicate more effectively and increase their employee productivity and propel their business forward.


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